“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”
– Abraham Lincoln
Maybe all of the people can’t be fooled all the time, but product advertising agencies and political candidate’s spin doctors sure try.
And if you think about it, they’re pretty much the same aren’t they? Both are trying to sell us a bill of goods, focusing our attention on their client’s, over exaggerating their positives and glossing over or completely omitting all their negatives, presenting them to the public as the best possible choice for either their dollar or their vote.
And they’re all lies. Not because the positives are false – even if they are hyperbole – but because the negatives are not honestly addressed, it’s only half truth. And you can’t make a reasonable decision without all the facts.
But you can’t really fault them for it, presenting their product in the best light possible. We all do it.
Especially when we’re selling ourselves to others. Which we all do everyday.
We want to be liked and accepted, and hide our dark side for fear we won’t be if the truth was known.
And, if we’re good at it, maybe we can fool some people. But we can never fool all the people.
We can never fool ourselves, we all know what we’re hidding.
Even if we lie to ourselves.